A/B Testing Report Template

  1. Open the Google Report Template
  2. Click File > Make a Copy
  3. Name your report in the following format: [BRAND NAME] Report > Make a copy
  4. In the Summary tab, complete the following fields:
    1. Test Start
    2. Test End
    3. Arm 1
    4. Arm 2

Leave all other fields blank—these will auto-populate once information is input.

  1. In the Details tab, complete the following fields:
    1. Test Start
    2. Test End

Leave all other fields blank—these will auto-populate once information is input.

  1. In the Controls tab, complete the following fields:
    1. Arm 1/Arm 2 Offer (the values being tested—ex: 10% Off vs. 20% Back)
    2. Arm 1/Arm 2 Attentive ID (the value of the offer in the sign up unit title—ex: 10% Off vs. 20% Back)
    3. Arm 1/Arm 2 Klaviyo ID (the source assigned to the sign up units within the Klaviyo source tag and/ or conditional split of the email flow—ex: attentive10off, attentive20back)
    4. Brand Name
  2. In the Attentive Export tab, paste the information from the Attentive Sign Up Unit Report you pulled
  3. In the Klaviyo Export tab, paste the information from the Klaviyo Sign Up Unit Report you pulled
  4. Once all tabs are complete, the fields that were previously empty should populate with the appropriate information
  5. Click Summary > Revenue CashBack cell
  6. At the end of the input, enter - [$ value of Visa prepaid cards] (see video for further instruction)