Attentive | Sign Up Unit

Creating CashBack sign up units is very simple, as you can work off of the existing sign up units a brand already has live.

  1. Locate brand's current sign up unit > click three vertical dots > Make a copy
  2. Rename to CashBack offer (ex: 10% Off becomes 20% Back)

IMPORTANT: For consistency across brands and ease of data reporting, please use the following structure for naming sign up units:

(Type of pop up: Mobile/Desktop) X% Back (CashBack A/B Test)

Ex: Mobile FS 20% Back (CashBack A/B Test)

  1. Update the language within the sign up unit to reflect the CashBack offer
    1. The language that consistently tests best is "Back" or "In Cash or Credit"
    2. Ex: "Get 10% Off your first purchase" —> "Get 20% Back on your first purchase"
    3. It's important to check all screens of the sign up unit to make sure all language is updated
  2. Click Save & Continue
  3. In Add an offer & welcome journey > Offer (optional) > select No offer
  4. Under SMS Welcome Journey > assign the CashBack journey you created
  5. Click Save & Close
  6. Repeat for all arms of A/B test

IMPORTANT: While nothing will change on the control side of the A/B test, make clones of the current sign up units and label them with "(CashBack A/B Test)" so the sign up units for the test can be easily found and start with zero data on each side of the test. This also ensures we aren't interfering with any assets the brand has created in the past.